Voice search has become more than just a fad. Over the past two years, voice search has easily overcome many of the early hurdles. After the recent update to Google’s BERT algorithm, its popularity is set to increase dramatically. The reason behind this is quite obvious – it is convenient for the individual to directly find rele vant information by asking the question orally. So, there is no need to waste time pressing multiple keys to type your query as you can just ask Google and it will show you the most relevant results along with featured snippets.
Have you ever asked Google to approve the best restaurants near you? What about Apple’s SIRI and Amazon’s Alexa? If you are familiar with these voice-activated digital assistants, you should have an idea of what we are going to discuss here. As we already mentioned about Google’s latest update and the ease of searching through voice assistance, optimizing your website for voice search is a necessity, not something you can do later.
If you want to reap the benefits, you can do the following to optimize your website for Google voice search. But before we delve deeper into the concept, it is necessary to understand how it differs from traditional text-based searches:
- Voice search queries are just long-tail keywords, i.e. what are the best beauty salons in Burlington, Vermont?
- Voice search queries are generally local. As you can see from the example above, these queries are specific to a region or a region.
- Voice searches are mostly time-based. This means that if users don’t find any relevant information at the top, they immediately move on to other options for the same.
Basic Steps to Optimize Your Business Website for Google Voice Search
So, you have a good idea of how voice searches are different from traditional searches. Now, we will discuss the important steps that you as a business need to take to make your website voice search friendly. We look at the following steps:
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Step 1: Start Your Journey With Your Google My Business Listing
Haven’t done it yet? Don’t worry, digital marketers will do it for you. It’s important to set up your business listing and keep it up to date to stay at the top of search engines for local searches (because people are more likely to use voice search for local information). With an up-to-date listing, you’ll have a better chance of appearing at the top of search engine results whenever your target users use the “Near Me” feature on Google. To improve visibility, add a full address, contact details, and opening hours, as well as some high-quality photos of your business.
Step 2: Increasingly use a conversational tone for content
When creating content for voice search, it’s necessary to maintain a conversational tone and use the words that people use the most when speaking. We say this because for voice search queries, people ask questions as if they were asking them to another person. To understand this better, you’ll need to put yourself in the shoes of your target users. Although this will take some of your valuable time, trust us, it will definitely pay off in the long run as you’ll be able to target long-tail keywords easily.
Step 3: FAQ Page! Yes, it is the key to success.
Yes, this is correct. Create a FAQ page and add content based on trends and your customers’ intent. However, one pro tip we would like to share here is that you should add questions and answers on other pages (if possible) of your website if you really want to take advantage of Google voice search. We believe that it is the most natural way to use long-tail keywords without using awkward words.
Also, invest some of your time in addressing trending issues. Targeting does not mean investing your time in exploring unrelated topics. For example, if you are interested in the healthcare sector, you can search for topics related to seasons, age groups, gender, etc. to market your services and products.
Step 4: Google is not alone, so think beyond that
There is no doubt that Google is a leading player, but it is not alone in this race. Apple has SIRI, Amazon has Alexa, Windows has Cortana, Samsung has Bixby. All these voice search assistants help people find answers to their precise queries. Before you go crazy, here is a small but useful trick: find out the total number of mobile phone users by brand. You can also use national statistics to optimize your website accordingly.
Final Conclusion
According to the latest trends and Google BERT update, voice search is here to stay! In the coming years, it will become more powerful and popular as search engines become smarter day by day in understanding the user’s speech style and language and finding the most suitable published answers to their queries. From this point of view, having a voice search website for your business is even more important to stay ahead of the competition.
At Digital Marketors, we specialize in digital marketing services including SEO, Voice SEO, PPC, Social Media Marketing, and other key areas. We would be happy to help you take your business to new levels. Contact us today. Call +91-7999997243 or email madhusudan.techsaga@gmail.com.